PORTFOLIO

Deutsch Bank, 2017

  • Position: Product/Program Manager at Accenture, Fjord

  • Overview: Design, develop and deploy a new online account opening process.

  • Problem being addressed: In 2017, the account opening process was confusing and was leading to users abandoning the process.

  • General responsibilities: Customer and stakeholder management, Design Delivery, UX Research, UX Strategy

Deutsche Bank's style is already very minimalistic, so developing wireframes was not a huge leap from the actual implementation. in 2016, prior to collaborative Miro boards and Figma, we used Sketch and large format printouts to communicate our design ideas and progress to the team and to clients.

One of the brilliant designers, Paul Bamford, developed a modular system that we could use, internally, by ordering and reordering the general banking components. This saved a lot of time while we addressed the various use-cases and developed customer journeys.

We went through various feedback rounds, making modifications as new information came about or actual market demands changed. Having the modular approach really helped. Eventually it was time to deliver the complete project and I helped the hand over to our near and offshore teams. The development teams worked directly with me for design feedback and any small changes that needed to be made during development.

Below is the general UX process. Keep in mind that each one of those steps included countless revisions, updates and workshops in order to modify the design "just right" for the customers and their requirements.

Early Sketches and Flow

Deciding on early use cases and avoiding certain edge cases.


Workshops and Optimize

Client workshops with large printouts made collaborating easy and effective.

Design Delivery

Close collaboration with the delivery teams to ensure designs translated to code.


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