Project Leadership: Managed the blockchain-based recycling project for four years, overseeing its development from concept to implementation, while navigating internal and external challenges.
Strategic Vision and Advocacy: Positioned Covestro as an innovator in sustainability technology, presenting the project’s technical, systematic, and financial benefits at numerous speaking engagements across the EU and US.
Stakeholder Engagement: Collaborated with multiple stakeholders, including internal teams and external partners like Circularise, to ensure alignment on data-sharing protocols and project goals.
Monetization Strategy Development: Spearheaded the effort to explore and develop a strategy for monetizing material data, positioning Covestro to capitalize on the future demand for Digital Product Passports.
Sustainability Leadership: Acted as the face of Covestro's sustainability efforts, helping the company secure its role as a leader in circular economy solutions and blockchain-driven transparency.
Project Leadership: Managed the blockchain-based recycling project for four years, overseeing its development from concept to implementation, while navigating internal and external challenges.
Strategic Vision and Advocacy: Positioned Covestro as an innovator in sustainability technology, presenting the project’s technical, systematic, and financial benefits at numerous speaking engagements across the EU and US.
Stakeholder Engagement: Collaborated with multiple stakeholders, including internal teams and external partners like Circularise, to ensure alignment on data-sharing protocols and project goals.
Monetization Strategy Development: Spearheaded the effort to explore and develop a strategy for monetizing material data, positioning Covestro to capitalize on the future demand for Digital Product Passports.
Sustainability Leadership: Acted as the face of Covestro's sustainability efforts, helping the company secure its role as a leader in circular economy solutions and blockchain-driven transparency.
As sustainability topics evolved in the EU and customer demands changed, so did the focus of this project. But, with the blockchain system in place, a solid foundation was set in order to adjust to the changing needs.
We started to pilot the system, passing material data along small supply chains. For instance with Arçelik, they are not only an OEM, but they also mold their own parts and assemble their own products. So there were only two companies in our first pilot: Covestro and Arçelik tracing the plastic back cover of one of their flat-screen televisions. This eventually evolved into larger, more involved pilots.
As the project evolved, it became obvious that OEMs were in control of the supply chain. The downstream partners would need to react to the demands of the OEM. Because of this, there were two options available:
Give away the data
Add a data package to physical material sales at a premium
I proposed the concept of creating 'data packages' to be sold alongside physical materials to Covestro’s sales teams across various business units. While not a full digital twin, these data packages would consist of critical information either already available or essential for supply chain partners. As part of the innovation team, my role was to develop and present the concept, ensuring it aligned with the company's broader sustainability and market goals.
Innovation as Marketing
The project helped position Covestro as a leader in Sustainable Tech, which in itself added value and aligned with their mission statement. We ran many PR campaigns along with our collaboration partners like Circularise, Porsche, Arçelik, EVBox, Shell and Philips.
I was the primary advocate for the blockchain-based system, which led to numerous speaking engagements where I articulated its technical, systematic and financial benefits. As the face of Covestro’s sustainability technology efforts, I engaged with thousands of people across the EU and US, sharing the company's vision.
By setting Covestro on the path to both monetize its innovation and solidify its leadership in sustainable tech, I helped prepare them for the rising demand for Digital Product Passports and material data transparency.
Innovation as Marketing
The project helped position Covestro as a leader in Sustainable Tech, which in itself added value and aligned with their mission statement. We ran many PR campaigns along with our collaboration partners like Circularise, Porsche, Arçelik, EVBox, Shell and Philips.
I was the primary advocate for the blockchain-based system, which led to numerous speaking engagements where I articulated its technical, systematic and financial benefits. As the face of Covestro’s sustainability technology efforts, I engaged with thousands of people across the EU and US, sharing the company's vision.
By setting Covestro on the path to both monetize its innovation and solidify its leadership in sustainable tech, I helped prepare them for the rising demand for Digital Product Passports and material data transparency.
